> The “Just Listed” Approach

In a competitive market like ours, buyers may look to get every advantage they can when submitting offers. Enter the Buyer Love Letter.

This is a heartfelt letter from a buyer that’s submitted with their offer. They tell you how much they love your home and explain why you will love having them own it.

Do these letters work? Sure they do! What seller doesn’t want to know more about the people buying their home? Every seller wants the next owner to love and care for the home the way they do.

Hold on, not so fast!

> Homes Sold for MORE™ Process

We understand the lure of wanting to know more about the buyers interested in your home. But at what cost?

Buyer love letters are a huge NO-NO in the real estate world due to potential Fair Housing Act violations. The National Fair Housing Act prohibits discrimination in housing and lending based on race, color, religion, sex, disability, familial status and National origin. The state of Colorado’s fair housing law is even more expansive, adding protected classes of ancestry, creed, marital status, sexual orientation and source of income.

As a seller, accepting an offer with a love letter containing a simple phrase like “We can’t wait to see our children come down the stairs on Christmas morning in your home.” can get you into some hot legal hot water. This phrase alone identifies a buyer’s religion and familial status. If you base any part of your offer acceptance on the fact that you preferred one buyer over the next because you were made aware of certain information about the buyers, you are putting yourself at risk.

Homes Sold for MORE™ agents understand Fair Housing Act violations and will never present you with a love letter that is submitted with an offer.